A very disappointing amount of insurance marketers really know how to market their insurance products. Far less know the tricks and tips that can greatly reducing their recruiting campaign budget. Yet in turn, the number of quality agents responding to their offers is superior.Smart insurance marketing recruiters realize that spending $600 to recruit a good producing broker is money well spent. See how to lower the cost of acquiring experienced agents in half, and get more response.SETTING THE STAGE FOR INSURANCE MARKETERS. After a good insurance agent mailing list is the most important step to take. Writing a compelling saves letter, having a mail shop print and mail your prospect agents is next. But if you are using the best list of agents possible and your message is strong and inviting why are you getting a good response instead of an excellent one?WHAT IS LACKING WITH THE SALES LETTER? Your sales letter does not give your prospect agent or broker a big enough incentive to respond! Do not blame either the list provider, or all your competitors. A good portion of your list receivers held back who may have been ready to respond. Your the offer did provide an incentive… Read full this story
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