CK Lu, Gartner, on the iPhone 4S “Apple no longer has a leading edge – its cloud service is even behind (Google’s mobile operating system) Android; it can only sell on brand loyalty now. Users may wait to buy the next iPhone; if they can’t wait, they may shift to brands with more advanced specifications.” Thomas Husson, European consumer mobile analyst, Forrester Research “Apple’s smartphone product strategists face an ongoing paradox: maintaining premium leadership with an annual product renewal while tapping the rapidly mainstreaming global smartphone market. Apple’s product strategists have opted to satisfy the premium position with an iPhone 4S that, like the 3GS at its introduction, relies on improved processing power and a new interaction paradigm, but eschews technology upgrades that their Android competitors rely upon today such as LTE and a larger screen. “Apple’s new Siri Assistant, unique to the new 4S, is a powerful harbinger of the future use of mobile devices – not just the power of voice but, more importantly, the ability to contextualise a statement or request. However, Forrester believes that consumers will be much more slow to adopt this new interface than they did Apple’s revolutionary touchscreen of its first iPhone.” Richard… Read full this story
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