While most of his peers would be content with taking over the rap game, Kanye West has attempted to take over the whole world during his career. He’s developed a reputation as the most wildly ambitious man in music with a series of harebrained schemes over the years, and while some have proved incredibly successful, many proved to be expensive flops. We’re not just talking late night tweets or half-baked schemes either — the man responsible for bringing Yeezys to the world has also poured millions of dollars into video games, failed fashion lines, furniture design and even an HBO sitcom. With another new project in the works — Yeezus’ follow up album Yandhi is out on Saturday — it’s worth looking back at some of the rapper’s unrealised dreams. 1. Project 10 with NASA Ye, we have a problem — what does a man who thinks he’s already everything on earth look to do? Try to conquer outer space. As reported by Vogue back in 2017, internet conspiracists unearthed a secretive collaboration between Kanye and NASA, Project 10. MTV reported a package had been sent to them containing a white card featuring the numbers 772233688 and the words Project 10, leading fans to discover… Read full this story
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