MEN in Workington have hit back at the idea that they are simple, rugby-league-loving northerners after being named as the voters the prime minister must target in the coming election. The term “Workington Man” was coined this week by right-of-centre think tank Onward, which said the Conservatives will have to win over “middle England” if they are to secure a majority. The group said the Wokington Man is an older, Brexit-backing, working class man who lives in a northern rugby league town and typically votes Labour. The highest concentration of these key voters live in the Cumbrian coastal town of Workington.But residents of Workington seemed nonplussed by the new term, and said it was better suited to describing the town as it was forty years ago. Allan Mitchell, 53, a civil servant from Workington, said that people were “offended by the Conservatives’ northern stereotyping”, adding: “This may backfire.” “People expect a campaign, but they don’t like being patronised,” he said. “I’d expect all the parties to target voters in some way, and with Workington being a fairly marginal seat”The idea that we’re all simple northerners without the university degrees they seem to think are standard, and all attend rugby league matches… Read full this story
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