A bacon-scented meat patch – similar to a nicotine patch for smokers – has been unveiled today. The patch, worn on the arm, is infused with a bacon scent, with wearers simply scratching the patch to get a whiff of sizzling bacon to help quell their cravings for meat. Bosses at plant-based food firm Strong Roots teamed up with sensory expert, Professor Charles Spence at the University of Oxford, to develop the patch, the first of its kind. One of the first people to test the patch out was last year’s Love Island runner-up Tommy Fury, a self confessed ‘meat-a-holic’. Professor Spence, the author of Gastrophysics: The New Science of Eating, said the patch would allow wearers to ‘imagine’ they were eating rashers of bacon, leaving them ‘satisfied’. Tommy Fury unveils the new Meat Patch, which has been designed by plant-based food company Strong Roots to help people curb their meat cravings when trying to adopt a more plant-based diet He said: ‘Studies have shown that scent can reduce food cravings. ‘Our sense of smell is strongly connected to our ability to taste therefore experiencing food related cues such as smelling a bacon aroma, can lead us to imagine the… Read full this story
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