If you’ve been on Twitter today, you might have noticed that #ThisIsMyWW has been a promoted trend. The hashtag was started by WW (formerly Weight Watchers) and encourages people to share their own weight loss and healthy eating stories. However people couldn’t help but be a little confused by the campaign as it was launched at a rather unfortunate time. A number of people took the hashtag to mean something very different from This is my Weight Watchers – and that’s thanks to another topic that was trending. Many assumed that the WW actually stood for World War, as #WWIII has been trending online all day after it was revealed that the US military took decisive defensive action in Iran by killing Qasem Soleimani. Noticing the unfortunate coincidence, one Twitter user wrote: “Bad timing for that hashtag Weight Watchers #ThisIsMyWW. THIS IS MY WORLD WAR. LET’S GO!!!” Another said: “In retrospect I’m sure Weight Watchers is now regretting their promoted trend of #thisismyWW due to the latest trend of World War 3.” A third person added: “Uh, #ThisIsMyWW is NOT what I thought that hashtag was about.” “It’s gonna be a rough night for whoever runs the Weight Watchers brand… Read full this story
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Weight Watchers trolled for 'unfortunate timing' of new WW campaign on Twitter have 328 words, post on www.mirror.co.uk at January 3, 2020. This is cached page on CHUTEU. If you want remove this page, please contact us.