Vietnamese dragon fruit needs to find new export markets: Experts

Vietnamese dragon fruit needs to increase its value to enter new export markets and reduce the dependency on the Chinese market. (Photo: VNA) HCM City (VNS/VNA) – In the first 11 months of this year dragon fruit export s fell by 10 percent because of the COVID-19 pandemic but still dominated Vietnamese fruit exports with shipment s of more than 1 billion USD. But the story Vietnamese consumers know about dragon fruit is not its billion-dollar export but the need for rescue almost every year by authorities as they land in the market at dirt cheap prices. In Ho Chi Minh City, it would then sell for 7,500 VND per kilogramme or even 6,600 VND. This is because of the overwhelming dependence on the Chinese market. While it is now also exported to new markets such as the US, the EU, Japan, Australia, and South Korea, China still accounts for 92.3 percent of exports. Thus, whenever there is any problem in the Chinese market such as COVID-19 pandemic , the repercussions will immediately be felt in Vietnam. Moreover, it is not a favourite fruit in Vietnam. But Chinese especially like the fruit thanks to its beautiful red colour, which makes… Read full this story

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