Shapoorji Pallonji 's SD Corp has launched an OOH campaign ‘ Wellness done right’ urging people to give care to themselves by emphasising the functionally and performance aspects of its new residential project AUBBURN. The billboards are in a 3-D format and have presented an individual doing his office work while sharing a message, ‘A new age of wellness has begun’ to reach a wide set of audiences. The billboards were put across Mumbai at prime locations for two weeks. The campaign has been executed by OAP, an outdoor agency. Also read: BE Limitless: Sapna Arora, OLX on engaging with consumers in a non-intrusive way Sanat Johare, brand manager, SD Corp, said, “Not only we wanted to grab people’s attention, but we also wanted people to absorb that messaging and experience the feeling of wellness. These concepts were planned in a way that resonates with all when they think of a stress-free and happy environment. The response we have received is the testimony that it … [Read more...] about Shapoorji Pallonji crafts animated OOH campaign on wellness
Sadlers wells
Love your wines? Well, Margaret River is here ‘on tour’ in Singapore
It’s not every day an entire wine region comes to Singapore, so it’s the perfect excuse to sip and savour (or guzzle) some of Western Australia’s best vino. Margaret River On Tour, which runs from Oct 8 to 12, will see more than 30 purveyors from the region congregate in Singapore to give us a taste of everything they have to offer. CNA Lifestyle takes a look at some events you don’t want to miss. Visit https://margaretriverontour.com for bookings and information. OCT 8: WINE BUFF WANNABE – MARGARET RIVER EXPOSED This social masterclass on Margaret River wines is an opportunity to sample 30 of the region’s top-rated wines from producers like Fraser Gallop Estate, Brown Hill Estate, Amelia Park Wines, and Larry Cherubino Wines. While you enjoy the booze, discover what makes Margaret River and its wines special, hear about the innovations happening in the region’s wine scene, and mingle with the folks behind the wines. The best part: Enjoy 30 per cent off your … [Read more...] about Love your wines? Well, Margaret River is here ‘on tour’ in Singapore
Chinese democracy deserves being well understood
The annual national "two sessions" is a key window into Chinese democracy, and it may be enlightening to gaze at the Chinese model at a time when the world needs to work more closely than ever to tackle common challenges like the COVID-19 pandemic. The fourth sessions of the 13th National People's Congress (NPC) and the 13th National Committee of the Chinese People's Political Consultative Conference (CPPCC) are scheduled to open on Friday and Thursday, respectively. Unlike legislators in the West who make their careers in politics, deputies to the NPC, China's top legislature, are from all walks of life and work part-time. Of the nearly 3,000 national lawmakers, more than 15 percent are grassroots workers and farmers. The CPPCC, part of the system of multiparty cooperation and political consultation led by the Communist Party of China (CPC), is an important contributor to democratic decision-making and problem-solving. Under the system, the CPC works together with non-Communist … [Read more...] about Chinese democracy deserves being well understood
Can you be ‘too clean’? Experts separate food poisoning myths from facts
Food poisoning is no light matter, as recent mass incidents in Singapore, the region and abroad have shown. In mild cases, you may be purging yourself at both ends, depending on the pathogen that has infected you . But for certain individuals, such as pregnant women, young children, the elderly and those with compromised immune systems, the repercussions can be severe. Salmonella, which has been in the news with the Spize food poisoning case in Singapore, can lead to meningitis or a potentially fatal infection of the brain’s membranes, noted Medical News Today. E. coli, another main pathogen seen in food poisoning, may result in kidney failure by causing haemolytic uremic syndrome – a condition where the lining of the kidneys’ tiny blood vessels are damaged, according to the Mayo Clinic. But does a bout of diarrhoea always mean food poisoning? And can you be too clean for your own good? Here’s a look. DOES BEING TOO CLEAN MAKE YOU PRONE TO FOOD POISONING? … [Read more...] about Can you be ‘too clean’? Experts separate food poisoning myths from facts
Dengue cases on the rise: What you need to know to avoid mosquito bites
You don’t have to venture into the depths of Bukit Timah Nature Reserve or have a picnic in the Botanic Gardens to get attacked. You could be in the sanctuary of your own home, windows closed and air-conditioner switched on. Most times, the assault is covert; you might only know when an itchy spot catches your eye. But by then, the damage is already done. You have been bitten by a mosquito. In Singapore, concern over mosquito bites go beyond the superficial itch – and for good reason, too. Dengue, Zika, and chikungunya are diseases that can be transmitted by mosquitoes and are well documented here. As a tropical country, Singapore is prime breeding ground for mosquitoes, which proliferate in warm temperatures. The warmer months are generally when their population is expected to boom. 2019 has seen a spike in the number of dengue cases, with weekly cases hitting 666 in the week ending Jul 13, the highest recorded in a week since January 2016 , according to National … [Read more...] about Dengue cases on the rise: What you need to know to avoid mosquito bites
Running with the family: How to get the kids race-ready and keep them safe
If you haven’t already noticed, sports events are what many families are signing up for these days. The proliferation of themed runs, family walks, stroller-pushing races and parent-and-child runs such as the Santa Run For Wishes , and Standard Chartered Singapore Marathon Kids Dash is a sign that more families want in on the action. Even if you’re not keen to pant and sweat it out on an early Sunday morning, consider the benefits. For one, it is a good way to spend quality time together, and burn off your rambunctious kids’ energy (everyone will sleep soundly). It will be a nice change of scenery from the malls, Ikea, and indoor themed parks and experiential playgrounds where many Singaporean families coop themselves in. Most importantly, you’ll finally get the exercise you’ve been putting off and perhaps lose a kilo or two. READ: Regular exercise may keep your body 30 years 'younger' GETTING STARTED There is no hard-and-fast rule when it comes to … [Read more...] about Running with the family: How to get the kids race-ready and keep them safe